Job Details:

Key Responsibilities:

1. Campaign Management:
   • - Plan, execute, and optimise digital marketing campaigns across various channels including search engines, social media, email, and display advertising.
   • - Develop and manage PPC campaigns on platforms such as Google Ads and Bing Ads.
2. Content Creation and Management:
   • - Create, curate, and manage all published content (images, video, written) across digital platforms.
   • - Collaborate with internal teams to produce high-quality content that aligns with brand strategy and goals.
3. SEO and SEM:
   • - Optimise website content and landing pages for search engine optimization (SEO).
   • - Conduct keyword research and implement search engine marketing (SEM) strategies to improve organic search rankings.
4. Social Media Management:
   • - Develop and execute social media strategies to increase brand awareness and engagement.
   • - Monitor and analyse social media performance metrics and adjust strategies as needed.
5. Email Marketing:
   • - Design and implement email marketing campaigns, including newsletters, promotional offers, and transactional emails.
   • - Track and analyse email campaign performance and suggest improvements.
6. Analytics and Reporting:
   • - Use various analytics tools (e.g., Google Analytics, social media analytics) to measure and report on campaign performance.
   • - Provide insights and recommendations based on data analysis to improve marketing efforts.
7. Collaboration:
   • - Work closely with the sales team to align marketing strategies with sales goals.
   • - Coordinate with external agencies and vendors to execute marketing projects.

Qualifications:

• - Bachelor’s degree in Marketing, Communications, or a related field.
• - Proven experience (3+ years) in digital marketing or a related role.
• - Strong understanding of current online marketing concepts, strategies, and best practices.
• - Proficiency in marketing software and tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
• - Excellent written and verbal communication skills.
• - Ability to manage multiple projects simultaneously and meet deadlines.
• - Analytical mindset with the ability to interpret data and make data-driven decisions.
• - Creative thinking and problem-solving skills.

Preferred Skills:

• - Experience with graphic design and video editing software.
• - Knowledge of HTML, CSS, and other web development tools.
• - Certification in Google Ads, Google Analytics, or other relevant certifications.

Working Conditions:

• - This is a remote position requiring reliable internet access and a suitable workspace.
• - Flexibility in working hours may be required to accommodate different time zones.